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  • Writer's pictureClaire Taylor

Instagram Growth for Your Small Business

Are you finding your Instagram hard to grow? Your post might get a few new followers, but then when you next look, they will have unfollowed you.

Instagram Marketing. Instagram Growth. Small Business Growth Social Media Strategy
Instagram Marketing. Small Business Growth. Social Media Strategy

You know that Instagram is a powerful tool for your businesses to connect with your target audience, build brand awareness, and drive sales. However, you may be struggling to use Instagram, wasting your precious time effectively and this can lead to large amounts of frustration.


Here are some mistakes I see you making with the things you should do to help you.


  1. Not listening to your audience. Your insights have so much valuable information that you can use to widen your audience reach.

  2. Not being consistent: Consistency is key to building a loyal following on Instagram. Establish a regular posting schedule for both your feed and stories, ensuring a steady stream of engaging content for your audience.

  3. Not showing the real you: Don't be afraid to show your true personality and the heart behind your brand. Authenticity is Your Unique Selling Point, so share it through your content, so you can create a genuine connection with your audience.

  4. Not having a content strategy: This gives you a haphazard approach to content creation, and it will only lead to confusion and a lack of direction. Understand your audience's needs and interests, and develop content pillars that align with your brand's message. Craft each post with a clear purpose, ensuring it contributes to your overall brand narrative.

Additional Tips for Effective Instagram Growth


1. Visual Appeal: High-quality images and videos are essential for capturing attention and effectively conveying your brand's message.

2. Engaging Captions: Write informative and engaging captions that encourage interaction with your audience.

3. Hashtag Strategy: Use relevant hashtags to increase the visibility of your content and reach a wider audience.

4. Community Engagement: Respond to comments, answer questions, and actively participate in conversations with your followers.

5. Collaborations and Influencer Marketing: Partner with influencers or other businesses in your niche to expand your reach and gain exposure to new audiences.

6. Track Your Progress: Regularly monitor your Instagram analytics to measure your growth and identify areas for improvement.


Remember, Instagram is a powerful tool for small businesses but requires a strategic and consistent approach. By understanding your audience, showcasing your authenticity, and developing a content strategy, you can transform your Instagram into a thriving hub for your brand.

By implementing these strategies and addressing the common mistakes, you can transform your Instagram into a powerful tool for business growth, fostering genuine connections with your audience and achieving your marketing goals.


If you want to know how to grow your Instagram effectively, you can start by getting my free guide here: "Content that Attracts Clients guide?

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